January & February2012
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New Toledo Branding: toledoregion.com

Guest column from the Northwest Ohio Brand Council

The Northwest Ohio Brand Council has launched toledoregion.com, an interactive website that positions the Toledo Region as a nationally recognized and globally engaged leader in the New Manufacturing Economy.

The branding initiative began two years ago with a collaboration of 12 public and private organizations committed to championing the region. The Northwest Ohio Brand Council realized many cities and regions were putting together sophisticated marketing and branding efforts to land new business and talent. The Toledo Region needed its own set of tools and messages to compete.

How people view the Toledo Region directly impacts our ability to grow and recruit. Through in-depth research the Toledo Region story became clear, “You can find everything you need to accelerate your opportunity at the heart of the nation’s New Manufacturing Economy.”

What does that mean? We have the manufacturing mindset. We know how to imagine, design, and build. We have the infrastructure to transport products anywhere. We have the learning institutions to cultivate talent and business partnerships, and we have the environment that provides personal and professional fulfillment.

ToledoRegion.com tells that story. Its message is for entrepreneurs looking for a place with resources and infrastructure to support their business operations. The website is a recruitment tool for companies looking to attract and retain talent.

We’re all unified in the goal to see improvement of the economy in our region. ToledoRegion.com is a tool you can use to reach that goal. Tell your story through words, video and pictures. By using the website you are reinforcing the unified message – the Toledo Region has everything you need to accelerate your opportunity.

To learn more about the Toledo Region branding initiative and how you can make it part of your marketing plan, contact Andi Roman at aromantye@mudhens.com or 419-725-9252.

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