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Toledo: It Matters Where You Make It.



Several people in the TMACOG non-governmental member caucus held in August talked about the value of a regional branding campaign for northwest Ohio and southeast Michigan. Representatives of the Toledo Regional Chamber of Commerce (TRCC) directed members’ attention to an existing comprehensive project. Following is information from TRCC’s Toledo Region Talent Attraction Initiative.


The Toledo Regional Chamber of Commerce launched a new logo and talent attraction campaign in April 2014 with the slogan “It Matters Where You Make It.” This campaign provides tools and answers to “What’s in it for me if I live in the Toledo Region?”

Developing an appealing, cohesive brand that demonstrates the strengths of the northwest Ohio/southeast Michigan area sets us apart locally, nationally and throughout the world.

The Toledo Region website showcases our outstanding quality of life and the diverse career possibilities here.

Please use and share the website, www.toledoregion.com, when you are recruiting prospective talent to northwest Ohio and southeast Michigan and marketing to your customers.

The website includes:

Profiles of major employers and regional industry
Highlights of our world class attractions and examples of fun things to do in Toledo and the surrounding cities and nearby counties
Information about our excellent schools in the entire region and welcoming communities
A section profiling the region’s Urban Innovators - people in the community who are making a difference
A blog that is updated regularly with stories about the people and companies who make the region home
An interactive social board. Share your photos here by using #itmatterswhereyoumakeit when you post.

 

 

 

 

 

 


If you have questions about the Toledo Region, please contact Jeff Schaaf, Brand Manager at the Toledo Regional Chamber of Commerce. (jeff.schaaf@toledochamber.com)

Also, make sure to follow our social media outlets for the latest and greatest news and information about the Toledo Region.

Facebook: Toledo Region | Instagram: ToledoRegion | Twitter: @toledoregion

 




 


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